Facebook Adds New Option | Automated Ad Customization

Facebook adds new optimize text per person' option for automated ad customization...


Here's a replacement consideration for your Facebook ads...

Facebook is now rolling out a replacement option within the ad set-up process called "Optimized Text Per Person", which, when activated, will choose whether to spotlight the first caption,  the headline or the outline text to every user, supported what Facebook's system determines that viewer will best answer. 

As you'll see during this screenshot, posted by Leon Grigg (and shared by Matt Navarra),  within the ad setup process, some users are now seeing a replacement 'optimize text per person' toggle.    

As per the description...

"When it's likely to enhance performance, allow text to swap between fields, like showing your headline as primary text"

So if your ad headline was "Winter Sale', and your description was 'Get discounts on all outdoor gear', Facebook's system may prefer o swap them around for selected users, on order that the most test would be the "Get discounts...." prompt instead, supported what it determines each user is more likely to reply to. 


How, exactly, Facebook determines that response likely comes right down to several algorithmic factors, but the thought is that Facebook's system, which knows that ads people have skilled within the past, will have a far better idea of what everyone will want to  ascertain, and can optimize accordingly,  without to anything extra when creating your ads.

Which might be an efficient approach.  It's almost like Facebook's multiple text variations for ad copy,  which it added back in 2019, which provides advertisers the capacity to feature several variations of their ad text during single campaign,  with Facebook's systems them be ready to choose which version to display to different users supported their usage behaviors.


The remake is extremely similar, though it lessens the onus on the advertiser to make wholly different copy variants, with Facebook's systems now ready to determine likely response supported more simple elements.  

And could improve your results.  At the smallest amount, it's worth an experiment, and it's going to reveal new behavioral trends and approaches that you simply hadn't previously considered.  

It's not available to all any users so far,  but Facebook appears to possess made widely available in the week. 

We've asked Facebook for more info on the roll-out, and we'll update this post/when we hear back.    

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